logo + 2 page menu + to-go box
OVERVIEW
GOALS
+ Create a brand identity and logo for "Moosewoods Cafe"
+ Create to-go packaging and a menu for additional brand packaging
CHALLENGES
+ Restricted to using only type for logo
+ To-Go box must be in the template provided
+ Deciding on specific target audience of Moosewoods
PROCESS
RESEARCH AND CONCEPTING
+ Moosewoods target audience I imagined to be the same kind of person who wears deer hunting T-shirts and would lodge at an inn
+ Inspired by the Cabela's logo
+ I decided that Moosewoods cafe was a breakfast and bar
50 logo sketches
DRAFTING
+ Selected the typeface Modesto as the best combination of rural-ness and legibility
+ Altered the "M" and "W" to have horn-like swashes
+ Altered the two sets of "oo" as ligatures to resemble abstract eyes
+ Made pattern from monogram to resemble abstract trees
Top 3 digitized logotype drafts
Final logo with alternate and color palette
Final type with pattern
FINAL SOLUTION
EVALUATION
+ Menu separates "breakfast" and "bar" items to distinguish between services
+ Type and color choices appeal to a rural audience
+ Type and color hierarchy used effectively
Final flat file of menu
Final flat file of to-go box
Final to-go box detail shots
This rebrand was made for a class project. All breakfast menu items rightfully belong to Denny's. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders, nor do they sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.
