infographic poster + animated video + 12 icons
OVERVIEW
GOALS
+ Create an infographic poster about how to make a crochet frog
+ Create icons to support poster information
+ Animate a 10-15 second video highlighting a section of infographic
CHALLENGES
+ Remembering scale of poster when considering body type size
+ Final poster dimensions 16x24 inches
+ Deciding on information layout
PROCESS
RESEARCH AND CONCEPTING
+ I had recently begun crocheting, but found a lot of written patterns are dense
+ I wanted to include tips I had learned through trial and error
+ Investigated roadmap style infographic layouts
3 initial sketches and information draft
DRAFTING
+ I created a custom yarn pattern brush to reinforce theme
+ Implemented cute frog mascot to guide you through your crochet frog journey
+ Selected a cute pastel color scheme and rounded type for cohesion with frog mascot
Draft 1, draft 2 and draft 3 with feedback notes
Type, custom pattern brush and color palette
Final icons
Animation storyboard
FINAL SOLUTION
EVALUATION
+ Frog mascot creates unity between poster and animation, while also opening opportunity for future series
+ Stitches as icons are significantly more digestible that written pattern
+ Audio selected for video is on brand
+ Pattern source YouTube video attached for additional help
Final infographic flat file
Final infographic poster
Final video animation
Frogs created using pattern on infographic
This infographic was made for a class project. All stock sounds and crochet patterns belong to their rightful owners. My work is not affiliated, associated, authorized, maintained, sponsored, endorsed by, or in any way officially connected with these copyright or trademark holders, nor do they sponsor or endorse any of the shown work. I declare no affiliation, sponsorship, nor any partnerships with any copyright or trademark holders.
