5 page research paper + social media promotion + exhibition installation
OVERVIEW
GOALS
+ Research Leonard Castellanos role in the Chicano art movement
+ Create a companion exhibition to Jerome Harris's "As, Not For: Dethroning Our Absolutes", featuring underrepresented Latinx artists
+ Promote exhibition via social media posts
+ Install exhibition via vinyl pasting
CHALLENGES
+ Keeping cohesion between designers and with exhibition design
+ Representing both iterations of exhibition within promotional items
PROCESS
RESEARCH AND CONCEPTING
+ Investigated and implemented graphics used from previous exhibition promotion to represent both installations
+ We decided on the title "Juntos Desmantelandos", or "Together, Dismantling"
+ We decided that teal was going to be the unifying color for the Latinx iteration, as it went best with the majority of the artwork
Research paper about Leonard Castellanos. Recorded live presentation of paper available at https://asnotforjuntos.com
DRAFTING
+ Collaged photos of artists from both exhibition versions
+ Strategically implemented teal color for hierarchy
+ Shared new and found graphics between other collaborating designers
+ Vinyl was chosen for weatherproof, and non-destructive removal qualities
Meeting with curator Jerome Harris and promotional drafts
Vinyl trimming and prepping for installation
Installation on 401 Lomax Street, Corpus Christi, Texas
FINAL SOLUTION
EVALUATION
+ Social media posts successfully unify both exhibition iterations
+ Social media posts are cohesive with other promotional items and final exhibition
+ Vinyl successfully trimmed and installed
+ Exhibition displayed for November 2021 Corpus Christi Art Walk, educating Corpus Christi locals on underrepresented African American and Latinx designers
Final social media posts
Final exhibition photos curtesy of https://asnotforjuntos.com
Full article available at https://www.kristv.com/news/local-news/tamu-cc-graphic-art-on-display-in-downtown-corpus-christi
