flyer for the bcmud
OVERVIEW
GOALS
+ Create a flyer detailing pool pass information and prices
+ Flyer should highlight features of all four pools
CHALLENGES
+ Finding a high quality picture of each pool
+ needed to be 8.5 x 11 inches
PROCESS
RESEARCH AND CONCEPTING
+ Flyer needed prices, pool description, pass description, and contact information
+ I wanted to make a poster that wasn't blue for a more original design
4 initial sketches and research notes
Type and color palette
DRAFTING
+ Modern pool color scheme cohesive with modern sleek typeface
+ Geometric wave dividers are cohesive with other graphic elements
FINAL SOLUTION
EVALUATION
+ Four column grid is unified with wave clipping mask motif
+ Effective use of QR code
+ Title design adaptable to other formats, such as web banners
Final flat file
Final flyer
